Please visit our second shop ­čŹĺ BONPOINT ­čŹĺ 1512 West 14th Ave 604 620 0649


Bellerose is the smart casual label from Belgium. Loose & smart looks with high quality fabrics, impeccable comfortable cuts, subtle tones, vintage effects and always chic.

A real institution for almost 30 years, Bellerose developed its line of children’s clothes in early 2000. Founder and Artistic Director, Patrick Van Heurck, works in close collaboration with his son – Derek -and stylist - Stéphanie Ley - to create urban clothing for girls and boys that breaks all the rules. Everything is designed in their 3000m2 office on the outskirts of Brussels, where one common theme makes up the core of all four of their collections - men’s, women’s, boys’ and girls’. They tell us all about the Bellerose adventure, nourished with travels, a passion for architecture and a shared desire to tell a story.

We do not only design premium clothing for the whole family. Our aim is to influence the lifestyle of individuals, without dictating their choices. We sold our first line of men's shirts in the summer of 1989. Since then we have been inspired by countless references, which we absorb into our world. When Patrick named his first sportswear shirt after a small town in the United States, a true success story was created based on authentic American references. The “casual with a touch” was created with its nonchalant form and impeccable fabrics. Casual evolves into preciousness.


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